Trust & compliance

Clipmerce works to the standards below as operating practice. Where a framework requires a formal audit or certification to claim compliance, we say only that our practice is aligned with it — we do not hold ISO 27001 or SOC 2 certification, and we will not imply that we do.

We also make no claim of TikTok endorsement, verification or partnership. Creators in our network are vetted by Clipmerce. That is our screening, not a platform badge.

One principle across all three markets: if a creator received money, product, commission or any other benefit, the audience is told before they are persuaded.

• United States: FTC Endorsement Guides — a material connection is disclosed clearly and conspicuously, in the post itself, not in a bio or a comment.
• United Kingdom: the CAP Code requires advertising to be obviously identifiable; we require a clear ad label up front.
• EU and EEA: unfair commercial practices rules require commercial intent to be apparent; disclosure is in the audience's language and in plain words.
• LIVE selling: disclosure is repeated during the stream, because viewers join throughout.
• Claims: only claims the seller can evidence in writing before filming. No health, income or performance claims without support.
• No fake scarcity, no fabricated reviews, no undisclosed incentives for positive reviews.

Disclosure requirements are written into every brief. A creator who does not disclose does not stay in the network.

We collect the minimum needed to assess a partnership and run agreed work: contact details, business details, creator profile information you choose to share, and campaign performance data.

• Lawful basis: legitimate interests for business enquiries and vetting, contract for engaged work, consent where we ask for it explicitly.
• No advertising or tracking cookies on this site.
• Data minimisation: we do not ask for special-category data, and we do not want it.
• Transfers outside the EEA rely on Standard Contractual Clauses where applicable.
• Your rights: access, rectification, erasure, restriction, objection and portability.
• Retention: enquiry and application records are kept only as long as they are useful for the partnership decision or required for our records.

Data requests and questions: privacy@clipmerce.co. Full detail is in our Privacy Policy.

We target WCAG 2.1 Level AA for this website, which is the benchmark commonly applied to ADA expectations for digital services. That means keyboard-operable navigation, visible focus, sufficient colour contrast, text alternatives for meaningful images, and content that reflows on small screens without loss of function.

Accessibility is an ongoing obligation, not a one-off audit. If any part of this site is difficult to use with assistive technology, tell us at hello@clipmerce.co and we will fix it and confirm back to you. Our Accessibility Statement carries the current detail.

For campaign content, we ask creators for captions or on-screen text on spoken claims, so content is usable with sound off and by viewers who are deaf or hard of hearing.

Our practice is aligned with ISO/IEC 27001 principles without holding certification. In practical terms:

• Access to applicant and campaign data is limited to people who need it for the work.
• Data is held in managed cloud services with encryption in transit and at rest.
• Authentication on internal review tools; role-based access for review and admin functions.
• Creator sample material is stored privately and shared through time-limited links, not public URLs.
• Supplier and tool choices consider where data is processed.
• Incidents affecting personal data are assessed and, where required, notified within statutory deadlines.

• Creators own their content. Usage rights for sellers are agreed in writing before filming — scope, channels, territories and duration, all stated.
• Paid media use of creator content requires an explicit paid-usage right; organic-only rights do not cover ads.
• Music: only tracks licensed for commercial use on the platform in question. Commercial sound libraries do not automatically clear a track for paid promotion, and consumer music catalogues generally do not cover brand use.
• No third-party footage, images, fonts or reviews without a licence or the owner's permission.
• No use of a person's name, voice or likeness — including deepfakes or synthetic voices — without documented consent.
• Trademarks: comparative claims must be truthful and substantiated; competitor marks are not used to imply endorsement.

Whatever we agree between us, the platform's terms sit on top. Everything we brief is intended to comply with:

• TikTok Community Guidelines, including rules on misleading content and prohibited products.
• TikTok Branded Content Policy, including the branded content toggle and category restrictions.
• TikTok Shop seller terms and product-listing requirements for the market you sell in.
• TikTok Shop affiliate and commission rules, including how creator commissions are set and paid.
• TikTok LIVE rules for shoppable streams, including disclosure during the stream.
• Advertising Policies where paid amplification is used.

Platform rules change, and they differ by market. Where a rule and a request conflict, the rule wins and we will tell you.

• Promise sales, ranking, virality or income. No such promise can be honestly made.
• Publish client names, logos, testimonials or performance figures we cannot evidence.
• Ask a creator to hide a commercial relationship or make a claim they cannot stand behind.
• Run programmes for products we believe are unsafe, deceptive or restricted in the target market.
• Take work on where product, margin or fulfilment makes a good outcome unlikely.