Vetted creators. Shoppable growth.
For TikTok Shop sellers who want a creator engine, and for creators who want partnerships worth their audience's trust. We match, brief and measure — across the EU and EEA, the United Kingdom and the United States.
What happens next: a free shop audit and a straight answer within one business day — including when the honest answer is "fix this first". See plans and starting fees →
- Markets
- EU / EEA, United Kingdom, United States — briefs and disclosure localised per market.
- Disciplines
- Shop setup, creator matching, affiliate, shoppable creative, LIVE commerce.
- We measure
- Attributable net GMV, conversion, CAC and returns. Views are context, not a KPI.
Selective by design. We only take on products we can put in front of a creator's audience without flinching.
Screened creator
Audience fit · disclosure · terms
Affiliate payout trend
Illustrative — not client data
Shoppable clip · product tagged
Every engagement has to work three ways
If one side of the triangle loses, the model breaks. That is the whole operating rule.
01
The creator wins
Relevant products, clean briefs, fair commercial terms, timely payment — and full freedom to protect their audience's trust.
02
The seller wins
Conversion-minded content and attributable GMV, not inflated impressions. A repeatable creator-affiliate engine, not one-off campaigns.
03
The audience wins
Honest, clearly disclosed recommendations of products that match the promise in the video. No bait, no fake scarcity, no forced endorsements.
How we sell — and how we don't
Diagnose first. Commit second.
We do not pitch packages at strangers. We look at your product, margin and shop, tell you plainly whether creator-led commerce will work, and scope only what the evidence supports.
Diagnose
One call and an audit, before anyone talks budget.
- We ask for
- Shop access or screenshots, your margin per unit, returns rate, fulfilment reality.
- You get
- A weighted score across listings, creative, affiliate activation and conversion friction — plus the two fixes that matter most. Free, yours to keep.
Scope
A written plan sized to your margin, not our retainer.
- We ask for
- Your commercial goal, the market to lead with, who approves content on your side.
- You get
- A scope document: deliverables, creator profile, commission model, timeline, the metrics we will be judged on, and what we will not do.
Prove
A pilot with real creators and agreed numbers.
- We ask for
- Samples, accurate product facts, the claims you can evidence, fast approvals.
- You get
- Screened creators live with disclosed, shoppable content and reporting on attributable orders, conversion and contribution margin.
Scale
Only what the pilot earned — never a leap of faith.
- We ask for
- Stock depth, a decision on reinvestment, appetite for LIVE and new markets.
- You get
- A repeatable creator-affiliate engine: continuous creator supply, creative testing, affiliate tiering, and market-by-market economics.
Three relationships, one standard
Partnerships, not placements.
A collaboration only holds if all three sides come out ahead — the seller, the creator and the person watching. That is the test we apply before we take on any work.
Sellers & brands
You bring a product worth recommending and honest facts about it. We bring screened creators, written briefs and reporting on what actually sold.
Apply as a seller →Creators
You keep editorial judgment and your audience's trust. We bring sellers we have vetted, clear terms agreed before filming, and briefs that never ask you to overstate a product.
Apply as a creator →Promoters & partners
Agencies, consultants and operators who know sellers or creators worth introducing. Revenue share on referred engagements that actually start.
Partner programme →Eight core TikTok services
The bridge between sellers, vetted creators and promoters — each partnership shaped around your product, market and ambition.
01
TikTok Shop Launch & Compliance Setup
Get the shop itself ready before a single creator is briefed.
Sellers
02
Creator Match & Affiliate Launch
Screened creators matched to your product, activated on affiliate.
Sellers · Creators
03
TikTok Shop Growth Sprint
Four weeks to separate the fixes that move orders from the ones that move views.
Sellers
04
Shoppable Creative Studio
Creator-led assets built to sell, tested by hook and format.
Sellers · Creators
05
Creator Affiliate Engine
The always-on pipeline: source, vet, brief, seed, activate, retain.
Sellers · Creators
06
TikTok LIVE Commerce
Run-of-show, host prep and offer mechanics for live selling.
Sellers · Creators
07
Promoter & Partner Network Program
For promoters, affiliates and agencies who bring sellers or creators to the table.
Promoters · Creators
08
Clipmerce Intelligence
Reporting that ends in a decision: scale, iterate, pause, replace.
Sellers · Creators · Promoters
We report commerce outcomes, not applause
Commerce outcomes
GMV attributable to creator activity
Conversion rate on shoppable content
Cost per acquired customer
Creator campaign ROI / contribution margin
Bar lengths are illustrative of relative priority, not results.
Vanity reach
Raw video views — context only
Follower count — not a KPI
Likes — directional at best
Generic engagement rate — input, not outcome
Useful as context and diagnostics. Never the goal, never the invoice justification.
Disclosure first
Every paid, gifted or commission-based post is labelled as advertising, in the audience's own language.
Vetted creators only
Screened on audience fit, content quality, disclosure practice and commercial terms — our assessment, not a platform badge.
Compliance-aware
EU/EEA consumer and marketing rules, UK CAP Code expectations and the US FTC endorsement guides built into every brief.
Quality-gated products
We decline products likely to mislead, disappoint, or generate avoidable returns and complaints.
Brands & sellers — tell us what you sell
This lands with us directly. We read every enquiry and reply within one business day, including when the honest answer is that creator content is not your bottleneck.