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Resources · live audit

Score your TikTok Shop before you spend on creators.

Twenty-five questions across shop foundations, listings, creative, affiliate activation, conversion friction and compliance. The score updates as you answer, and every weak answer produces a concrete fix. Nothing is sent until you ask for the result.

Shop foundations

weight 15%

Nothing downstream works if the shop itself is throttled or invisible.

Is the seller account fully verified with payouts approved?

Shop health and violation history

Do delivery promises match what fulfilment actually does?

Are affiliate and creator settings deliberately configured?

Listings and product pages

weight 25%

Creator traffic is high-intent but impatient. The listing has seconds to confirm the video's promise.

Titles and copy in the local language of the market

Image set: product alone, in use, scale, what's in the box, key spec

Is there a product video on the listing?

Variants, stock and sizing clarity

Are product claims substantiated and compliant?

Creative and content

weight 20%

Audit what converts, not what got views.

Do you know which videos drove orders, not just views?

Hook variety being tested

Is content native to the market's language and conventions?

New shoppable assets produced per month

Is disclosure present and early on every commercial video?

Affiliate activation

weight 25%

Most shops recruit creators and then lose them in week two.

Creators who posted at least once in the last 30 days

Is your commission structure competitive for the category?

Do creators receive a written brief and sample workflow?

Do creators come back for a second campaign?

Can you attribute revenue to specific creators?

Conversion friction

weight 10%

Where high-intent creator traffic leaks.

Does tapping the product open the right variant, in stock?

Does the checkout total match expectation — no surprise shipping or duties?

Return and refund rate

Compliance and market readiness

weight 5%

EU/EEA, UK and US rules differ. Getting this wrong ends campaigns.

VAT / sales tax handling per market

Consumer rights: withdrawal period, returns policy, contact details

Privacy and data handling for creator and customer data