Creator-led commerce infrastructure for Europe's sellers.
Buying is moving from search grids to video feeds. Clipmerce turns a seller's catalogue into briefed, disclosed, shoppable short-form video produced by screened creators — and measures it against orders, not impressions. This page is an overview; the numbers behind it live in the data room.
The opportunity
$2.77tn
Global social commerce market by 2030
Grand View Research (CAGR 30.8%) — third-party market forecast, not our revenue.
≈€60 → <€1.15
Cost per produced vertical asset, modelled
Illustrative unit-cost model based on our own render and review workflow. Not a client result.
5×/week
Posting cadence short-form commerce rewards
Working assumption from platform guidance on consistency, not a guaranteed algorithmic outcome.
Every figure on this page is either a cited third-party forecast or an internal model clearly marked as such. We publish no client results, no traction we cannot evidence and no projected returns.
Today's bottleneck
- Agency and freelance video for a live catalogue runs into four figures a month per product family.
- Three to five working days from brief to a usable vertical asset, so testing is slow and expensive.
- Mid-market sellers rarely sustain the cadence short-form commerce rewards.
- Creative fatigue inside one to two weeks: the same hook stops earning attention.
The Clipmerce engine
- Catalogue in, brief out: product facts, price, claims and stock become a creator-ready brief.
- Screened creators produce the asset, with disclosure written into the brief, not added afterwards.
- Hooks and angles are varied deliberately — reaction, pain/solution, gift guide, unboxing.
- Attribution back to affiliate links and orders, so spend is judged on commerce, not views.
Product engine
Featured product
Clear offer, stock checked, claims reviewed.
The commerce path
Discovery becomes a measurable order.
- 1
Scroll
A relevant creator earns attention.
- 2
Tap
The product is tagged in the content.
- 3
Checkout
The order stays attributable.
Illustrative Clipmerce interface, not platform UI or client performance data.
Catalogue ingestion
Product facts, images, price, reviews and the claims that can actually be evidenced.
Brief & hook design
Conversion-led scripting per angle, with disclosure and claim limits set before production.
Production & review
Screened creators produce 9:16 assets; we review for brand safety, claims and platform rules.
Dispatch & measurement
Publishing schedule, affiliate links, then reads on views, clicks, orders and attributable GMV.
Unit economics
Revenue model
Fixed-scope one-offs plus monthly programmes (Engine, Scale), with a performance share on attributable net GMV on programme plans.
Expansion path
Land with an audit or sprint, expand into a monthly programme, then multi-market and LIVE commerce.
Margin structure
Creator fees and media are passed through and stated separately; our margin sits in briefing, screening, production management and reporting.
Acquisition
Inbound from published tools (Shop audit, vetting scorecard), plus the seller and creator applications already live on this site.
Plan pricing is published in full on our pricing page. Cohort figures, retention and the full model are in the data room rather than on a public page.
Where we are
Clipmerce is an operating, founder-led company built by Kaada Nordic MarTech in Stavanger, Norway. The commercial surface is live: seller and creator applications with a scored vetting process, matchmaking briefs, campaign briefs with budget, deadline and scope, card checkout for plans and fixed-scope products, and campaign reporting on views, clicks, attributed orders and attributable GMV.
We deliberately publish no client names, revenue figures or performance claims here. Current pipeline, revenue and cohort detail are shared under access in the data room, where they can be read with their caveats attached.
Legal anchor: Clipmerce is the creator-commerce brand of Kaada Nordic MarTech, org. no. 936 289 835, Stavanger, Norway — the entity that contracts, invoices, pays creators and signs investor documents. Ownership sits with the founder alone today. Company & legal entity →
Ownership today
This is the current published cap table, drawn from the same record used in the investor workspace and private data room. It changes only when signed company records change.
| Holder | Class | Issued shares | Ownership | Fully diluted |
|---|
As of the latest signed company record. No share count is displayed until the signed number is supplied.
Use of funds & team
Capital allocation
Team
Founder-led by Fredrik Kaada, with specialists brought in per engagement for production, LIVE operations and measurement. Full backgrounds are on the team page; hiring plans against this round are in the data room.
How the process works
Seven steps, in this order, with nothing hidden between them. Each step below is a step we actually record, so you always know where a conversation stands.
- 01
Read the deck
Download the investor deck from this page. Free, no gate, no card. We log the download so we know to follow up.
- 02
Indicate interest
Tell us the package and amount you are considering. This is an indication, not a subscription — nothing is binding and no money moves.
- 03
Reserve your allocation (optional)
A EUR 500 reservation fee holds your allocation while diligence runs. It is credited in full against the investment and refunded if either side does not proceed. It is a fee, not a share purchase.
- 04
Request the data room
Ask for access in your own name and firm. We verify each request, usually within one working day, and issue a private link valid for 90 days.
- 05
Diligence
Company documents, the cap table as it stands, and the financial model with its assumptions stated. Ask for anything missing and we will say plainly whether it exists yet.
- 06
Sign documents
Subscription documents are signed with Kaada Nordic MarTech, the contracting entity behind Clipmerce.
- 07
Funds settled
The investment settles by bank transfer — never by card. Your reservation fee is deducted from the amount due.
Shares are never sold by card. The only card payment on this site for investors is the refundable reservation fee, and it is credited in full against the investment.
Investor benefits, SOP and full processWhat you get as an investor
Fair terms, stated plainly. If a term would embarrass us to explain on a call, it is not in our documents.
One price per share, whoever you are
Every investor in this round buys on the same terms and the same price. No side letters that quietly rank one cheque above another.
Information rights in writing
Quarterly reporting on revenue, campaign volume, retention and cash runway, plus annual accounts. Written into the documents, not promised verbally.
Pro-rata rights on the next round
You keep the right to maintain your percentage in the following round, so a good early decision is not diluted away by newcomers.
Access to the operating team
A standing quarterly call with the founder, and direct access on the commercial side — creator supply, seller pipeline and pricing.
Data room before you commit
Company documents, the cap table as it stands and the financial model with its assumptions stated. Approved per named person.
No ratchets, no hidden preference stacking
Clean ordinary or single 1× non-participating preference, standard vesting for the team, and a cap table you can read in one page.
Investment packages
Four ticket sizes, from €50,000 to €500,000. Larger cheques earn governance and access, never a better share price.
Entry ticket for the round
Seed participant
€50,000
- Same price per share as every other investor
- Quarterly written investor update
- Data room access for one named person
For funds and syndicates joining early
Seed partner
€100,000
- Everything in Seed participant
- Pro-rata rights on the next round
- Quarterly call with the founder
Shapes terms alongside the lead
Lead co-investor
€250,000
- Everything in Seed partner
- Board observer seat for the round
- Input on the reporting pack and KPI definitions
Leads the round and sets the terms
Round lead
€500,000
- Everything in Lead co-investor
- Board seat and standard consent rights
- Named as lead in the round documents
Shares cannot be bought with a card. If we proceed, you sign the round documents and funds are settled by bank transfer to the company account named in them — never to details sent by email alone. Indicating interest here commits neither side to anything.
Model your own return
Nothing here is a forecast from us. Move the inputs to your own assumptions and the arithmetic is done in front of you, so you can see exactly how the outcome is reached.
Illustrative outcome
- Ownership at close
- 1.64%
- Ownership after future rounds
- 1.15%
- Proceeds at your exit value
- €688,525
- Return multiple
- 6.9×
- Annualised return
- 47.1%
Simplified arithmetic: ownership is your cheque over post-money value, reduced by the dilution you set, applied to the exit value you set. It ignores preference stacks, option pool changes and tax. Early-stage investments can lose their full value.
Confidential and intended for prospective professional investors. Nothing on this page constitutes an offer to sell or a solicitation of an offer to buy any security, or investment advice. Market forecasts are third-party and cited; internal figures are models, not results. Investor access and participation are also subject to our terms and data-room rules.