Pick your category, the offer mechanic and how long you can hold a room. You get the run of show we would actually produce, the roles it needs, and the disclosure line that goes on screen. Nothing here is a projection of sales.
Category
Offer mechanic
Two or three SKUs at a clear combined price. Strongest AOV lever.
Session length
61 minutes on air · 56 minutes of live demo
5 minPre-live check
Clipmerce + sellerStock and pricing confirmed in TikTok Shop, links pinned, disclosure text on screen and said out loud, lighting and audio tested.
17 minHook and hero product
Creator (host)Who this is for, what problem it solves, price stated in the first 60 seconds. Before/after on camera, texture close-ups, routine order.
17 minDemo block 2
Creator (host)Repeat the demo for viewers who just arrived, answer the questions from chat, restate the offer. Two or three SKUs at a clear combined price. Strongest AOV lever.
17 minDemo block 3
Creator (host)Repeat the demo for viewers who just arrived, answer the questions from chat, restate the offer. Two or three SKUs at a clear combined price. Strongest AOV lever.
5 minClose and next step
Creator (host)Final offer restated with any real deadline, pinned link repeated, thank the room, say when the next session is.
On screen and said out loud, every session: “Paid partnership — commissionable links.” Disclosure goes up before the first product mention, not at the end.
Host (creator)
Talks to camera, demos, answers chat out loud, keeps the offer clear.
Chat moderator
Answers sizing, shipping and returns, removes abuse, flags buying questions to the host.
Shop operator (seller)
Watches stock, pins and unpins products, fixes pricing or variant issues live.
Clipmerce producer
Runs the clock, cues each block, logs what worked for the post-session read.
We record only what we can verify: views, link clicks, orders, attributable GMV, average order value, returns and the questions the chat kept asking. Engine and Scale clients see these reads in their own dashboard; on fixed-scope work we send them by email.
Clipmerce is independent of TikTok. LIVE availability depends on your TikTok Shop status and market, and we say so before you buy.