This is where we publish how we work on TikTok and TikTok Shop: how a brief is written, how budgets and deadlines are set, and how sellers and screened creators send a proposal.
One page per campaign: product, market, goal, the claims we can support and the ones we will not make. Creators receive the same page you approve — no separate story.
Set in euros, excluding VAT and creator fees, before anything is commissioned. If the budget cannot buy the outcome you want, we say so rather than stretching it thin.
One hard date. Filming, review and posting windows are planned backwards from it, so nothing is approved the night before a sale.
Counted, not implied: short-form videos, LIVE slots, whitelisting windows and tracked affiliate links, each with a status you can see in your dashboard.
Same route for sellers and creators, so both sides see the same terms at the same time.
Sellers and screened creators submit a title, deliverables, budget and deadline. Nothing is charged at this point.
We check product fit, margin, fulfilment and disclosure risk, then accept, adjust or decline with a reason.
Once approved, the brief becomes a campaign with a live window, deliverables and tracked links.
Window, deliverables, affiliate links and attributed results — in your own client view, not a slide deck.
Clipmerce is an independent creator-commerce partner and is not affiliated with, endorsed by or a partner of TikTok. "Vetted" and "screened" refer to our own assessment process.