Sellers15 Sept 2026· 6 min
Fix the shop before you pay creators
Most creator budgets are wasted on friction that was visible before the first brief was written.
Read it →Short, practical notes on TikTok Shop, creator vetting, disclosure and the numbers that tell you whether content is selling. No case studies we cannot show, no numbers we cannot stand behind.
Most creator budgets are wasted on friction that was visible before the first brief was written.
Read it →EU/EEA, UK and US expectations differ in wording, not in principle: if you got a benefit, the audience is told, up front, in plain words.
Read it →Audience fit, content quality, disclosure practice and commercial terms — scored, weighted, and hard-failed on six gates.
Read it →The four numbers that actually tell you whether creator content is selling — and the ones that only make a report look busy.
Read it →Send it over. It lands in our inbox and a person replies — usually within one working day.