C
Book a call
Investor relations

What you get, how we work,
and exactly what happens next

No projected returns on this page. What follows is the value on offer in the first year, the value that compounds over the long run, the way we operate as a company you own part of, and the process from reading the deck to settled funds.

Short term · first 12 months

Value you can hold us to immediately

Rights and process, in writing from the day funds settle.

  • Same terms as everyone in the round

    One price per share for every investor. You do not need to negotiate to avoid being ranked below a later cheque.

  • Quarterly reporting from the first quarter

    Revenue, campaign volume, retention and cash runway, on a fixed rhythm — starting the quarter after funds settle.

  • A cap table you can read in one page

    Today it is a single line: the founder holds 100% ordinary shares. No options issued, no convertibles outstanding.

  • An allocation you can hold while you look

    The optional €500 reservation fee holds your place during diligence and is credited in full against the investment.

Long term · the hold

Value that compounds over the hold

Structural, not a forecast. We do not publish projected returns as fact.

  • Pro-rata on the following rounds

    You keep the right to maintain your percentage, so an early decision is not diluted away by newcomers.

  • Exposure to a shift, not a single campaign

    Buying decisions are moving from search grids to video feeds across Europe. We sell the operating layer sellers need either way.

  • Repeatable revenue, not project work

    The model is monthly retainers plus affiliate participation, so each new seller compounds instead of resetting each quarter.

  • A clean structure at exit

    Ordinary shares or a single 1× non-participating preference. No ratchets, no stacked preferences to unwind later.

Investor rights

The same terms every investor in this round receives, written into the documents rather than promised on a call.

One price per share, whoever you are

Every investor in this round buys on the same terms and the same price. No side letters that quietly rank one cheque above another.

Information rights in writing

Quarterly reporting on revenue, campaign volume, retention and cash runway, plus annual accounts. Written into the documents, not promised verbally.

Pro-rata rights on the next round

You keep the right to maintain your percentage in the following round, so a good early decision is not diluted away by newcomers.

Access to the operating team

A standing quarterly call with the founder, and direct access on the commercial side — creator supply, seller pipeline and pricing.

Data room before you commit

Company documents, the cap table as it stands and the financial model with its assumptions stated. Approved per named person.

No ratchets, no hidden preference stacking

Clean ordinary or single 1× non-participating preference, standard vesting for the team, and a cap table you can read in one page.

Standard operating procedure

How we run investor relations day to day. These are commitments, so hold us to them.

Response times

Data room requests reviewed within one working day. Written questions answered within two. If an answer needs work, we say when it will land.

Reporting cadence

Quarterly written update within 30 days of quarter end, annual accounts once filed, and a standing quarterly call with the founder.

How we handle what we do not know

Every internal figure is labelled as a model with its assumptions stated. If something does not exist yet, we say so rather than shaping an estimate to look like a result.

Material events

Anything that changes the investment case — a key hire, a lost anchor client, a runway change — is communicated in writing, not saved for the next quarter.

The process, step by step

Seven steps from reading the deck to settled funds. Each one is recorded against your name so nothing gets lost between calls.

  1. 01
    Read the deck

    Download the investor deck from this page. Free, no gate, no card. We log the download so we know to follow up.

  2. 02
    Indicate interest

    Tell us the package and amount you are considering. This is an indication, not a subscription — nothing is binding and no money moves.

  3. 03
    Reserve your allocation (optional)

    A EUR 500 reservation fee holds your allocation while diligence runs. It is credited in full against the investment and refunded if either side does not proceed. It is a fee, not a share purchase.

  4. 04
    Request the data room

    Ask for access in your own name and firm. We verify each request, usually within one working day, and issue a private link valid for 90 days.

  5. 05
    Diligence

    Company documents, the cap table as it stands, and the financial model with its assumptions stated. Ask for anything missing and we will say plainly whether it exists yet.

  6. 06
    Sign documents

    Subscription documents are signed with Kaada Nordic MarTech, the contracting entity behind Clipmerce.

  7. 07
    Funds settled

    The investment settles by bank transfer — never by card. Your reservation fee is deducted from the amount due.

Start with the deck. It costs nothing.

Download the deck, tell us the package you are considering, and request the data room in your own name. Shares settle by bank transfer with Kaada Nordic MarTech, the contracting entity behind Clipmerce — never by card.